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Counterly

Beside the register you already have

Menu boards and a website that change when your menu does.

We build and run the website, kiosk, menu board, online ordering and punch card for your shop. Change a price once and every screen shows it.

Start free, no cardSee the prices

Tap it. Every screen changes at once.

Your website

Your own site, with the menu and hours always current.

Counter kiosk

A tablet where customers order without a queue.

Online orders

Orders from your site go straight to the till. No commission.

Punch card

Customers give their number at the till. No app, no plastic card.

An example shop, not a live client site. See the whole site we built for it.

Most shops keep their menu in four places.

Your website vendor
Changes the menu on a two-day turnaround, if you remember to email them.
Your POS
Knows the loaf sold out at 11am. Has no way to tell your website.
Your kiosk
Another menu to update by hand, and usually the one that is wrong.
Delivery apps
Take a cut of every order and keep the customer’s details for themselves.

Check your own website.

Ten seconds, no signup. We check whether your site shows what customers look for: hours, menu, phone and a way to order.

What stays yours.

No cut of your orders
Pickup orders come through your own site, so the customer is yours.
We never hold your money
Cards are taken by your own Stripe or Square account.
Your domain stays yours
It is registered in your name, so leaving costs you nothing.

What it costs, piece by piece.

Prices are for one location. More locations or extra hardware cost more. Tell us about your shop and we will send an exact price. No contract needed to ask.

What happens next.

  1. Step 1: Open your counter.

    Your shop’s name and an email, and your page is live the same minute.

  2. Step 2: Put in what is on your counter.

    Paste your menu, take a photo of the chalkboard, or send it to us and we type it in.

  3. Step 3: We switch over on a slow day.

    Your old site stays up until the day you choose.

  4. Step 4: Add more when you want it.

    Start with your free page and add a website, a kiosk or ordering later.

Things owners ask before they write in.

What does it cost to try?

Nothing. Opening a counter is free and needs no card: put in your menu and hours and your page on counterlyapp.com shows them straight away. You pay when you want a website at your own address, a kiosk, or online ordering, at the prices above.

Can I cancel?

Yes, any time, yourself: Settings on your counter, Your plan. There is no contract and no fee to leave, you are not charged again, and you take your menu, your orders and your domain with you.

Do I have to buy hardware?

No. Kiosk and display screens come with that tier, and the hardware is part of the monthly price rather than a purchase. The website and online ordering need nothing new.

I already have a website and a domain.

The domain stays registered in your name, and your current site stays up until the day we switch. If you have a menu on it, we start from that.

Do you take a cut of orders?

No. Payments run through your own Stripe or Square account and land in your bank. We never hold your money or see card details, and refunds happen in your own processor dashboard.

Who owns my customers and my data?

You do. Download everything your counter holds yourself, any time, from Settings, and delete it all from the same page. That includes the domain, the customer list and the order history.

What can the menu handle?

Prices, sold-out counts that hide an item at zero, holiday hours that override the usual ones, sizes and extras, a Spanish version of any item, and the top nine allergens with the standard cross-contamination note wherever they show.

Who will I be dealing with?

One person, in California, who builds and runs it. Write in, and the person who answers is the one who fixes it.

Tell us about your shop.

We will come back to you with which pieces fit and what they cost. No contract to find that out.

Or skip the wait and set up your menu yourself, free.

Open your counter

We use these to reply to you and for nothing else; no list, no sharing. See the privacy notice.